Top 5 Beauty Retail Apps in Egypt Q3 2023 Performance

The third quarter of 2023 saw notable trends among the top 5 beauty retail applications in Egypt on a unified platform. Here’s a closer look at how these apps performed:

باث&بودي وركس experienced a steady increase in weekly downloads, starting from 4.9K in late June and peaking at 9.1K in early August. By the end of September, downloads stabilized around 6.7K. Active users also showed a positive trend, starting at approximately 15.8K in late June and reaching around 20.4K by mid-September.

Source Beauty, which launched at the end of June, saw a significant rise in downloads. The app started with just 16 downloads in its initial week and surged to 2.6K by the end of August. Downloads remained relatively stable between 1.1K and 1.6K throughout September.

Beauty Bar EG maintained a consistent download rate, beginning the quarter with approximately 1.1K downloads and fluctuating slightly throughout the period. The highest number of downloads was 1.1K in mid-September, with a slight dip to 760 by the end of the month.

EVA Cosmetics showed a more varied pattern in downloads. Starting with 988 downloads in late June, the app experienced a dip mid-quarter, reaching a low of 487 in mid-August. However, by the end of September, downloads had increased again to over 1K.

Elkharat Online had a fluctuating download trend. Beginning with 1.3K downloads in late June, there was a significant drop to 260 by the end of August. The app saw a minor recovery in September, ending the quarter with around 311 downloads.

These insights are derived from Sensor Tower's data, and more detailed analytics can be found on their platform.